Nestle Manager Brand Consulting Intelligence in Arlington, Virginia
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We are writing a new chapter in our journey; Nestl USA is opening its new U.S. headquarters in Arlington, Virginia, directly across from Washington, D.C. As a part of this extraordinary moment, you have the opportunity to help build the Nestl USA of today, and tomorrow.
Our new home in the D.C. area offers close proximity to world class restaurants, shopping, and museums. You are steps away from the world s largest museum, the Smithsonian, and renowned national landmarks such as the Washington Monument.
Nestl USA is transforming what we do, how we do it, and where we work. Now is the time to define your future, and ours, too. Find your fulfilling personal and professional life, matched with our competitive benefits, focus on innovation and limitless opportunities to learn and advance your career.
Discover the ways that Nestl USA values and supports our employees and community. Giving back continues to be a part of the Nestl tradition. As the world s leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it s about enriching you.
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We are embarking on an exciting journey of transformation- transforming how we think, how we do things, how we run our business, and how we impact our world. We are rewriting some of the old rules and embracing a fresh way of working as we aspire to reach our maximum potential and achieve our boldest dreams.
This position s role is to influence and drive brand thinking, using high impact insights, with the versatility to affect strategic and tactical actions to win in the marketplace. The Manager, Brand Consulting will be a pillar presence of market intelligence and consumer insights in the organization, with superior skills in employing syndicated data and custom research to build impactful points-of-view in true brand building fashion.
Leadership & Consulting
Serve as the brand navigator by providing thought leadership in brand management
(+/-40% of time) Drive initiative on insight generation from syndicated research/market data, (e.g. Nielsen POS, IRI, panel data) and manage custom Nielsen studies to help optimize base business and innovation success
o Help brands understand what is happening in the marketplace, to help them prioritize where there interests lie in understanding the why behind the what .
- Enable us to see the business much more clearly, and to be in front of the what s .
o Nurture the mastery for business knowledge through secondary research, on the same level with marketing teams
o Help curate a new level of analytical expertise on secondary data within the Marketing group.
- (+/- 60% of time) Drive initiative on insight generation from custom research to help optimize base business and innovation success
o The why is understood through the primary, custom research with qualitative and quantitative studies.
Frame, Design, Analyze and Present studies
Help the brand continue to drive innovations and communications against the brand s positioning by gathering deeper insights on the brand s consumer target, frame of reference, benefit, reason-to-believe
Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs
Use transparent, strategy-aligned criteria to assess the value of projects to the business.
Collaborate across the Market Intelligence function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across NUSA, optimized cost base).
Redefine medium-value requests and eliminate or outsource low-value requests.
Tap people s natural motivations to share insights with peers and increase the portability of insights to enable wider sharing.
Performance will be measured on the ability to change thinking, influence decisions and business strategy.
Develop Brand Insights
Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy.
Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities.
Focus on establishing business partners decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
Develop and consistently review brand learning plan to identify the most impactful areas of learning.
Identify the essential business drivers by finding the common ground between strategic priorities and the most commonly asked about topics.
Budget & Vendor Management
Manage projects within approved budget.
Provide suppliers with access to all information available to ensure intimacy with NUSA.
Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
o B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred.
o Minimum of five (5) years of marketing research experience with budget responsibility in a consumer packaged goods company
o Candidate must possess a strong drive for results with a passion for the consumer and marketing.
The Nestl Companies are equal employment and affirmative action employers and looking for diversity in qualified candidates for employment.
Category: Management, Market Research/Marketing Services, Nestle USA